Does Your Website Promote What You Want Or What Your Customers Want?
Imagine that you were looking at your club website for the first time. What would you think?
You only get one chance to make a first impression and your website is your shop window to your potential members and visitors – both golfing and social.
It is very easy to fall into the trap of putting everything you know about your club on the website because then everyone can access anything they want. I’m guessing that everything about your golf club is quite a lot of information, so how do you decide what to focus on?
Perhaps you want more members or more green fees. However, although that may be what YOU want, are they the right things to focus on?
This can be ascertained by asking two very simple questions.
- Who is visiting the website?
- What do they want to know?
When looking at your website the key is to put yourself in the shoes of your page visitors. What do they want and look at how easy it is to find it? It needs to be intuitive, it needs to be done in a couple of clicks (at the most) and it needs to move them through the sales funnel.
If you can do that and make navigation of your site simple, then you have taken a big step towards making your website work harder for you and benefiting the people who really matter, your potential customers.