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Social Media isn’t one size fits all
You shouldn’t always be putting the same messages out across all social media platforms. For example Twitter is different to ... -
Your website – it needs feeding to live
When was the last time you updated your club website? Is it something you do on a regular basis? Have ... -
Give me £1000!!! Really? Why not? – Try building trust and a relationship first.
One of the biggest mistakes golf clubs make when they go looking for new members is to leap straight into ... -
Make the most of an event
Golf clubs frequently look at what promotional activity they can run to help drive more business. This could be more ... -
Be a SWOT – Do you know your own strength(s) – and weaknessess, opportunities and ...
When did you last do a SWOT analysis for your golf club? It always amazes me how many clubs never ... -
PGA One Golf Network – a new strategic partnership for the golf industry
PGA To Partner with One Golf Network The Professional Golfers’ Association last week announced a strategic partnership with One Golf ... -
Have you planned how to implement?
What happens after you have decided what to do? The biggest hurdle to delivering consistent and effective marketing within a ... -
Is your clubhouse just for post round drinks?
During the World Cup, golf clubs have seized the opportunity to promote the use of the clubhouse to members. Watch ... -
When is a new member no longer a new member?
Many golf clubs have a new member joining pack to help golfers when they first join a club. It gives ... -
Marketing – stop trying to reinvent the wheel
Many golf clubs think that marketing is all about being inventive, trying new things, creating some lovely posters and making ...
